Oh, I like this one.
(reading Remote by 37Signals, about working remotely and running a remote workforce)
It’s weather-man meets Honey I Shrunk the Kids.
People commuting by bike [in the States] are such a small proportion of the population that — whether we like it or not — every person is implicitly an ambassador for cycling. When you’re on the bike, you’re extremely visible to every other member of your community. So, if you’re goal as a cyclist is simply getting a workout and getting to-and-fro quickly, carry on as you were.
However, if, as a cyclist, you want to model behavior that captures the imagination of pedestrians and drivers around you, and thus influence them to consider cycling themselves, then you need to shed the chamois. If you’re looking cute, wearing everyday work clothes, casually cycling an upright bike to the office, you are much more likely to subconsciously influence someone to consider cycling. When we’re all sprinting around downtown in our spandex kits, it’s much easier for “othering” to occur — pedestrians and drivers won’t see themselves in you.
~ Re-blog of my own comment from Towards A Slower, Simpler, More Civilized Bicycle Culture